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IMAGE GUIDE / FILE SIZE

How to reduce image file size: resolution, quality or format?

Start by deciding how many pixels the destination actually needs, then adjust storage quality and format. Resolution and quality are different controls, and maximum compression can permanently damage text, faces and gradients.
Published 2026-08-18Updated 2026-08-18About 8 min
01

Four ways to reduce a file

MethodWhat changesUse it when
Reduce resolutionPixel dimensionsThe source is much larger than display size
Lower qualityInformation retained during lossy encodingCreating JPG/WebP delivery copies
Change formatStorage and compression methodThe current format does not match the image
Remove metadataCamera, time and location fieldsPreparing a sharing copy
02

Resolution is the number of pixels

A 4,000×3,000 photo contains about 12 million pixels. If it appears about 800 pixels wide on a page, delivering every source pixel is often unnecessary.

Halving width and height leaves one quarter as many pixels. Keep the original separately if you may print, crop or edit it later.

03

Quality controls lossy storage

Resolution describes pixel count; quality controls how faithfully a lossy encoder records those pixels. The same 1,200×800 JPG or WebP can have different sizes and artifacts at different quality settings.

Inspect faces, fine text, thin lines and smooth skies at actual size while lowering quality gradually.

04

Format should match the picture

A photo saved as PNG may carry a large size cost without a useful benefit. A transparent logo or text-heavy capture may fit PNG or WebP better than JPG.

Check transparency, editing compatibility and the measured output rather than assuming a format name guarantees a result.

05

What to adjust for each destination

DestinationAdjust firstPreserve
EmailResolution and JPG/WebP qualityA useful viewing size
BlogResolution near rendered widthReadable page detail
WebsiteResolution, format and qualityLayout and dense displays
SocialExcess resolution and metadataFaces and text
ArchiveUsually nothingFull resolution and needed metadata
06

Excess compression appears in small details

Strong compression can create halos around letters, merge hair and skin texture, and produce bands in smooth gradients.

A damaged delivery copy cannot be enlarged or re-saved back to the original. Inspect the important region, not only the target byte count.

07

Keep the master and create purpose-built copies

Only My Kit separates resize, JPG/PNG/WebP conversion and JPG/WebP quality compression. GPS/EXIF removal is on by default and the original file is not overwritten.

Changing one control at a time makes it easier to identify which choice affected clarity.

08

FAQ

Should I reduce resolution or quality first?
If the source is much larger than its display size, set useful dimensions first and then tune quality.
Can PNG use the quality slider?
Only My Kit currently treats PNG output as lossless. Consider JPG or WebP for photographic compression.
How much does metadata removal save?
Metadata varies by file, so there is no fixed saving. Its main value is privacy and removing unneeded fields.